Speakers for the Conference

For more information please click over each speaker.

Miguel Ángel Alva

Marketing Director - GOOGLE MEXICO & COLOMBIA

Miguel Angel Alva Pérez has a degree in Computer Science from Anahuac University and has a Diploma in Marketing from ITESM.

Miguel Angel is Marketing Manager of Google Mexico since May 2007, making marketing strategies for consumer products. It is responsible for making product launches, marketing efforts and campaigns ATL and BTL development.

He has worked at companies like Motorola Latin America and Mexico, Kraft and Sabritas.

For Miguel Angel, the e-commerce currently offers one of the business opportunities and more important in the global economy and trade diversification argues that Mexican business men and entrepreneurs should merge their search platforms to the Internet.

In his conferences encourages the audience to use the network marketing internet. He argues that all companies; whether micro, small, medium or large; should take advantage of the growth that has the virtual world and create web pages or sites to offer their services or products. Similarly presents some of the services that Google offers for free to all those who want to start a business or want to undertake in various sectors.

The Director of Marketing of Google Mexico clarifies that it is no use creating a website if traffic strategies are not set to allow users to get to that page, essential for a company making itself known. You can have the best website, but if no mechanisms for cybernauts reach it, the work is fruitless.

In turn Alva Miguel Angel says that we should not have fears and start experimenting entrepreneurs processes instead of sitting without trying anything and clearly see how the future will be made up of an ever more immediately.

Pedro J. Castro

International Operations Director, WDFG

• Since December 2010, Board of Directors, ASUTIL
• 2003 to 2006 - CEO ALDEASA JORDAN
• 2000 to 2003 - CANARIENSIS Spain Managing Director
• 1998 to 2000 - ALDEASA CHILE General Manager

• Master degree in Political, Administration Science and Foreign Affairs by Universidad Complutense Madrid, Spain
• Master in International Relations by the Spanish Diplomatic School
• Specialist in Foreign Trade by ICEX
• Expert in Foreign trade by IRA

Julián Díaz


¨ Date of Birth: 15.06.1958
¨ Married Two children
¨ Education: Degree in Business Administration for I.C.A.D.E. (Madrid 1975/1980)
¨ Languages Fluent in English spoken and written

Professional Experience:

January 2004 - Today
CEO and Board Member of Dufry AG (Public company listed in Swiss Stock Exchange) and President of the GEC (Group Executive Committee), member of the Board of Dufry America Co, Duty Free Caribbean Holding, Dufry South America Co., YCJ Distributors Co., Dufry Travel Retail Co. and Dufry International Co.

Dufry AG is one of the most important travel retail companies worldwide, active in 48 countries.

The main operations are in Italy, France, Tunisia, Morocco, Russia, China, Greece, India, Armenia, Singapore, Arab Emirates, Mexico, Brazil, Bolivia, Argentina, Uruguay, Puerto Rico, Barbados, USA and Canada.

Dufry has relations with more than 1000 suppliers, representing luxury and non-luxury products: YSL, CD, Chanel, Hermes, Diageo, Swarowski, Phillip Morris, BAT, etc.

May 2000 – January 2004
General Manager of Latinoamericana Duty - Free, S.A. de C.V., group holding company public in the Mexican stock exchange , with responsibilities as follow: Commercial-Operations, Organization and Systems, Financial , Administration and Development of new projects, for the holding company as well as the operational subsidiary companies: Operadora Aeroboutiques, Operadora Deor and dutymexico.com.

September 1999 – January 2004
General Manager of Aeroboutiques de Mexico, S.A. de C.V. and Deor, S.A. de C.V.(Subsidiary companies of Latinoamericana).

1997 - September 1999
Operation and Development General Director responsible for operations and commercial activities in Aeroboutiques and Deor including (duty-free, duty-paid, duty-free diplomatic, bar and restaurants), sales, logistic (warehousing and transportation), buying (tobacco, drinks and food, perfumes and cosmetics and national and international gifts) and sales promotions.

Duty-Free Division Director in Aldeasa (Spain) managing the following areas: Buying (tobacco, drinks and food, perfumes and cosmetics, international gifts), sales (in Duty-Free, Duty-Paid, Domestic-market, Duty-Free wholesale, and Duty Free Diplomatic) Logistic (warehousing and transportation), advertising and sales promotion and sales administration.
During this period the sales of the Duty-Free Division increased from 133 millions U.S.A. dollars to 273 millions U.S.A. dollars.

In 1997 Aldeasa got the Frontier Award as the best airport retailer of the year during the Tax Free World Association Convention (Cannes, France).

General Manager of TNT Leisure, S.A. (Spanish subsidiary of TNT Australian International Group), managing the retail activities involved in international events.
The different business areas were as follows: buying, systems, sales, design and manufacturing and administration.
The company started in 1989 and the sales in during the event were 75 million U.S.A. dollars.

From 1978 - 1989
The most significant responsibility was as General Manager of Cidon in Spain, Buying Agent for department stores in Spain and Portugal (J.C. Penny, Alexander’s, Edison Brothers and Sears).

Other Activities
From 1991-1993 Chairman of the Spanish Duty Free Association and Chairman of the Communication Task Force in IDFC (International Duty Free Confederation).

Lic. José Luis Donagaray



  • Graduated in Business Administration from the Republic University of Uruguay
  • MBA at the Austral University in Argentina.
  • Participation in the opening of the Research Center of the Harvard Business School for Latin America.
  • Participation in the release of the Endeavor Project in Uruguay as a venture corp.
  • Professor in the Marketing Area, in the Master Program of IEEM at the University of Montevideo.

Complimentary studies:

  • Seminar of Negotiation.
  • Auditor of the ISO 9000 Regulation.
  • Process of Regulation.
  • Strategic Marketing Management Program at the Harvard Business School in 1999.

Rafael Echevarne

Director Economics, ACI WORLD

Rafael Echevarne is Director of Economics and Program Development at ACI World Headquarters in Montreal, Canada.

Previously he occupied positions in companies in Europe, Australasia and the Middle East, including: Ferrovial, Copenhagen Airports, Abu Dhabi Airports Company, Infratil and Airways Corporation of New Zealand. He has been actively involved in air transport economic regulation, privatisation and development of aeronautical infrastructure, covering the fields of airports, airlines and air traffic control.

Rafael holds a PhD in Air Transport Economics from Cranfield University (UK) and a Masters in Transport from Westminster University (UK). Rafael also lectures in a number of postgraduate aviation programmes.

Ec. Carlos Melconian



Mr. Melconian is founder and director of M&S Consultores, one of the most important finance and economics consulting firms in Argentina. As Director of M&S, he provides consulting services to top international and local organizations about the Argentinean and Latin American economic situation. He prepares short to medium term scenarios to evaluate investment decisions. Furthermore, he has led important macroeconomic and industry studies for local and international investors. 

In 2002, he created "Fundación para el Cambio" (Foundation for Change), and entity specialized in analyzing the conditions that directly affect the Argentinean and Latin American economic development and that provide recommendations of policy. Mr. Melconian's experience includes consulting for the World Bank and several governments in the region. 

He has published a number of studies about Argentinean macroeconomics and the external sector, some of them sponsored by the United Nations Development Program. He is also an active publisher in the press about financial and economic topics.  

Mr. Melconian holds an economics degree from Universidad de Buenos Aires and a Master in Economics from Universidad Torcuato Di Tella in Argentina.

In 2015, Mr. Melconian becamed the President of Banco Nación Argentina.

Dr. Peter Mohn

Owner & CEO, m1nd-set


Dr. Peter Mohn graduated as a Psychologist and earned a Ph.D. in Business Psychology at the University of Göttingen, Germany. 

Peter is of Norwegian origin, has lived in Denmark, Belgium, The Netherlands, Finland, UK and Germany and lives in Switzerland since 2002. Peter has been working for various leading global market research agencies since 1993 and has been in top management positions since 2000.  

He has been specializing in Travel Retail research since 2004 and consults various leading brands as well as shop operators in this field.  

Based at Lake Geneva, m1nd-set is specialized in Travel Retail and Airport marketing research & consulting on a global basis. m1nd-set conducts consumer research at airports, at border shops, on ferries and cruises on over 60 markets worldwide for global Travel Retail brands as well as operators, airports etc. m1nd-set conducts quantitative and qualitative research on many different subjects, such as Travel Retail shopping motivation & behaviour, mystery shopping, brand awareness and evaluation, price elasticity (conjoint surveys), promotion effectiveness, observation of shoppers, travel retail exclusive product testing, segmentation surveys etc.

José Carlos Rosa


Graduated from Academia Militar (Portuguese Military Academy), both as a Military and Civil Engineer.

Completed the Engineer Officer Advanced Course at the United States Army Engineer School (Fort Leonard Wood, Missouri), as Honour Graduate.

Portuguese military badges: MP Officers Course, CEDMA (Mines and Explosives) Course, NBC Officers Course, Parachutist badge.

Shopping Centre management courses with APCC (Associação Portuguesa de Centros Comerciais).


• Since 2006 Chief Operating Officer (COO) region South America at Dufry AG

• 2000–2006 Retail Director at ANA-Aeropuertos de Portugal AS

• 1994–2000 General Director of AmoreirasGest

• 1993–1994 Director of Property Management of Richard Ellis Portugal


Guest speaker at national and international shopping centre and travel retail related events, such as APCC (Associação Portuguesa de Centros Comerciais) meetings (national) and ASUTIL 2004 (international).

Guest teacher on Airport Retail Planning and Management, at the ISEC (Instituto Superior de Educação e Ciências), Lisbon.

Dr. Enrique Urioste 2015



Seasoned travel and duty free retail executive with over 20 years of experience.

  • NEUTRAL DUTY FREE SHOP - CEO ('11 - ): leading duty free retailer on the Uruguayan side of the border between Brazil and Uruguay.
  • Duty Free Americas - President of Airport Division ('07 - '11): one of the largest duty free retailers worldwide with +150 stores.
  • Interbaires - CEO ('02 - '07): one of the largest duty free retailers in South America; under his leadership sales increased by almost 4x.
  • I.O.S.C. - CEO ('00-'02): Interbaires logistics and distribution arm.
  • Tinwor Business Company - President and CEO ('90-'00): a consulting firm engaged in foreign trade.
  • Served as Secretary General of the South American Duty Free Association (ASUTIL).
  • Law Degree at the University of Montevideo and a M.A. in International Law at the Institute of Social Studies, The Hague, Holland.